Born in 2020 – Brava is a service that allows Corporations to purchase digital gift cards for employee rewards and corporate gifting. Gift cards can be redeemed at a Black-owned business in the Brava network.

Led internal and external teams responsible for the design and development of written and visual comms across all channels including web, CRM, social, business development and partnerships.

Tested and iterated the platform functionality and messaging to optimize user experience. Improvements led to a triple-digit percentage increase in customer conversion rates within six weeks of implementation.

Managed relationships with partners including iHeart Radio and the National Black Chamber of Commerce to create external facing campaigns and competitions.

Worked closely with the Founder/CEO to create a library of pitch decks and press releases used for fundraising pitches and investor meetings.