Crafting a visual communication strategy across the Arrival brand
Arrival is a British electric vehicle manufacturer of primarily lightweight commercial vehicles, founded in 2015.
About Arrival
Created and implemented Arrival’s visual identity across all physical and digital platforms, supported by cross-functional brand strategy to ensure consistency across all outputs.
Worked closely with the product design team to develop hero imagery translated across web, social, print, and pitch decks.
Collaborated with delivery partners’ design teams to adapt and apply their branding to Arrival vehicles for press and marketing materials, while maintaining overall brand coherence.
Project Overview
Role: Freelance Integrated Designer
Client: Arrival