The world’s first extreme competition of teams developing self-driving AI. The hero car was signed by Daniel Simon, known for his work on Hollywood Sci-Fi phenomena such as Tron: Legacy, Oblivion and Captain America.

Created and implemented the brand’s visual identity across physical and digital platforms. Worked closely with the product design team to develop hero imagery for web, social, print materials, and pitch decks.

Collaborated with Roborace brand partners’ design teams to translate their branding onto the Roborace car and event marketing materials, and worked alongside motion designers to bring the brand to life across dynamic marketing assets.

Client: Roborace 
Role: Visual Designer