The world’s first extreme competition of teams developing self-driving AI. The hero car was signed by Daniel Simon, known for his work on Hollywood Sci-Fi phenomena such as Tron: Legacy, Oblivion and Captain America.

Created and implemented the brand’s visual identity across its physical and digital platforms. Worked closely with our product design team to create hero images for our web, social, print materials and pitch decks. An important part of the role was collaborating with Robrace brand partners’ design teams to translate their brand onto the Roborace car and event marketing materials.

Client: Roborace 
Role: Visual Designer