Coloplast the world’s leading healthcare brand makes ostomy, continence, and wound care products for patients with anything from spinal cord injuries to serious bowel complications.

Coloplast felt like 3 different companies. It lacked a single identity and products delivered compromised experiences. Native Design was approached by Coloplast to create a more cohesive brand identity and an effective user experience across product lines.

The project concluded with a brand communication video using the ‘Design DNA’ book to illustrate the user experience before and after the re-design, showing how the user journey informed every stage of the design process. The video combined the work of an external CGI studio and in-house produced content.

Role: Creative Director & Producer
Agency: Native
Awards: Gold Lion- Product Design, Design Communication